There are variety types of cellulose ether available in the market and HPMC and HEMC are most popular used in construction industry. Cellulose ether can greatly improve the water retention effect for wet mortar, which is adapt to various mortar applications based on viscosity and grade type. Innocel offers various grades of cellulose ether product which is suitable for tile adhesive, plaster, wall putty, EIFS and self-leveling compound etc.